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Tel Aviv Yafo 2030
To make the city one of the world's leading urban destinations.


Tel Aviv Yafo 2030 is the name of the new master plan for tourism in our big city, was presented to the press by the Mayor of Tel Aviv-Yafo, Ron Huldai, Udi Carmeli, the city engineer and Eitan Schwartz, CEO of Tel Aviv Global.

The master plan is for the coming decade to continue and promote the city of Tel Aviv-Yafo as one the most popular urban destinations in the world.




Tel Aviv Yafo on the shores of the Mediterranean Sea

Tel Aviv Yafo on the shores of the Mediterranean Sea



Based on three main anchors

The whole plan is based on the following three ideas:

  • A rare beach with vibrant urban qualities along the Mediterranean coast of Tel Aviv and Yafo.
  • An extraordinary mix of culture, art, night life, culinary scene, an inviting and safe public space, identification with technology and innovation and pluralistic and creative values
  • Yafo which combines heritage, history, religion and multiculturalism.




Tel Aviv Beach with a view to Old Yafo

Tel Aviv Beach with a view to Old Yafo



Tourists are flocking to Tel Aviv like never before

According to the research data, in 2018, approximately 2,200,000 tourists visited Tel Aviv-Yafo.

The components of the master plan for tourism to Tel Aviv-Yafo include:

  • The city as a tourist destination. To target audiences, branding and marketing, while focusing on audiences and tourism niches to realize their potential in the city. Dedicating great efforts to hosting international conferences.
  • Expanding activities to adapt the Tel Aviv product to the unique characteristics of the Chinese audience, highlighting the location of the city as part of the national history and the life of the Jewish people, and expanding services and attractions for families with children.

Tel Aviv Yafo 2030

The Old city of Yafo Tel Aviv's sister

The Old city of Yafo Tel Aviv's sister



Tel Aviv Attractions

The establishment and promotion of new tourist attractions, services and infrastructure and improving the tourist experience in the city.

Promoting a new attraction each year, including the “must see” attraction in the city and the accessibility of existing content to tourists through information centers, signs and guidance facilities, language accessibility, transportation infrastructure and more.


New Boutique Hotels in Tel Aviv with a Mediterranean View

New Boutique Hotels in Tel Aviv with a Mediterranean View

New Hotels Development

The development of hotels and tourist accommodation: Significantly increase the supply of rooms by accelerating the construction of new hotels, emphasizing the conversion of office buildings to hotels and striving to regulate the rental market for tourists. The goal is multiplying the number of hotel rooms in the city within a decade which are currently 10,500 hotel rooms to close to 25,000. Many of the them are already approved.

Intelligent management of tourism in the city, the addition of activity channels that include the tourism product development unit and the hotel accommodation development unit; Increasing the budgets for activity and the ability to influence.


For more information visit Israel Tourism Official Website


images for tel aviv yafo 2030 courtesy of wikimedia commons



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